Story Productions shoots Instagram campaign for Grey Goose

Grey Goose, one of the world’s leading super-premium vodkas, has been on tour in São Paulo with their global brand ambassador, Joe McCanta, to create an Instagram campaign for their Brazilian market. Story Productions was delighted to work with branding agency Fizz to produce and direct the campaign; we can think of worse ways, after all, than spending a sunny day touring the city’s best bars and hotels in pursuit of the perfect cocktail.

Core to the Grey Goose brand is authenticity, taking meticulous care over the high-quality ingredients used to make the luxury vodka. Our ambition for this campaign was to demonstrate that authenticity, but also find a uniquely São Paulo approach to serving Grey Goose. So our production team took McCanta on a tour of the city, first stopping to look at the freshest seasonal produce at a farmers' market, before heading to some of the finest bars and hotels to meet top mixologists. The result? The perfect Grey Goose summer cocktail with a taste of São Paulo.

First stop, a farmers' market to check out fresh summer flavours...

Next, Tetto Rooftop Lounge, with its stunning views out over São Paulo.

Then on to Guilhotina where award-winning mixologist Márcio Silva teamed up with Joe McCanta behind the bar.

And finally to Palácio Tangará, one of the most interesting hotels to open in São Paulo this decade.

Grey Goose are a forward-thinking, savvy brand to be using Instagram to engage with its younger audience in Brazil, where millenials have one of the highest social media usages in the world. The campaign will include a series of Instagram videos and Stories; we’ll share the final campaign here when it goes live at the end of December.

Production notes
Story Productions was responsible for the creative strategy, production and post-production for the campaign, providing a photographer, camera operator, director, producer and sound technician for the shoot. How can we help you reach your consumers through branded content? Get in touch.